Brand Manager - Asset Products

Location

Colombo

Role Summary

Our client is one of the leading financial services companies.

Key Responsibilities

• Develop and execute brand marketing strategies to promote Asset Products (Loans, Leasing, etc.)
• Plan and implement integrated marketing campaigns across digital and traditional channels
• Collaborate with internal teams to ensure consistent brand messaging
• Manage media relations and coordinate PR activities to enhance brand visibility
• Analyze market trends, customer insights, and campaign performance
• Support product launches, promotions, and customer engagement initiatives
• Work closely with sales teams to align marketing strategies with business targets
• Monitor and evaluate campaign performance and optimize strategies based on insights

Requirements/Qualifications

• Degree in Marketing, Business Administration, Communications, or a related field
• 3-5 years of experience in Brand Management/Marketing (Banking and Finance preferred)
• Strong knowledge of Asset Products (Loans/Leasing) will be an added advantage
• Excellent communication, analytical, and stakeholder management skills
• Experience in campaign management and digital marketing

How to Apply

Send your CV to hr@jobfactory.lk