Brand Specialist

Role Summary

Darley Butler & Co. Ltd is seeking dynamic individuals to join our marketing team as Brand Executives to implement plans and initiatives to drive brand equity and forecast emerging market needs.

Key Responsibilities

• Formulate strategic marketing plans to create brand awareness and improve sales.
• Plan and execute product launches.
• Analyze sales and inventory data for management review and recommend action plans.
• Achieve the merchandising objectives of the brand.
• Review sales performance and implement strategies to continue sales growth.
• Handle customer feedback and correspond with related parties on brand concerns.
• Scout market for viable distribution, monitor performance, and recommend improvements.
• Conceptualize, implement, and evaluate marketing activities.
• Coordinate with Ad/PR agencies for brand communication and monitor effectiveness.
• Prepare brand presentation materials and conduct orientations.

Requirements/Qualifications

• Degree in Marketing or CIM/SLIM full or part qualification.
• Minimum of 2 years’ experience in a similar role, preferably in an FMCG company.
• Creative and proactive mindset.
• Very good presentation and communication skills.
• Good field exposure and experience with a willingness to travel when required.
• Innovative and creative.

Salary/Benefits

Excellent career advancement opportunities are available for those who perform well.

Location

The Head of Human Resources, Darley Butler & Co. Ltd, No 98, Sri Sangaraja Mw. Colombo 10.