Brand Executive

Role Summary

First Capital is a member of the JXG (Janashakthi Group) focused on delivering performance first through its operations as a primary dealer, stockbroker, corporate advisory, debt structuring, and wealth management firm.

Key Responsibilities

• Create financial literacy programs and workshops aligning with brand messaging.
• Develop engaging educational content (presentations, blogs, videos) supporting brand values.
• Coordinate university and community engagements and knowledge-sharing events to boost brand visibility.
• Collaborate with brand, research, and sales teams for consistent messaging across channels.
• Serve as a brand ambassador at industry events to promote thought leadership.
• Monitor and analyze the effectiveness of knowledge marketing efforts to optimize content and strategies.
• Take charge of communications related to sustainability initiatives and actively promote the brand's ESG efforts.
• Work with the Brand Manager - Brand & Partnerships to align efforts for consistent messaging and execution.

Requirements/Qualifications

• Bachelor’s degree in Marketing or a related field.
• 2–5 years of experience in brand management, content creation, marketing communications, or financial services.
• Strong storytelling, writing, and communication skills with the ability to create engaging content across multiple formats (social media, articles, presentations, video scripts) in English and Sinhala.
• Ability to simplify financial concepts and create customer-centric communication that strengthens brand awareness and financial literacy.
• Strong project management, collaboration, presentation, and stakeholder management skills with the ability to manage multiple initiatives effectively.
• Data-driven mindset with the ability to measure campaign effectiveness while ensuring alignment with brand values and messaging.

To Apply: Please send your CV to hr@firstcapital.lk on or before the 20th of July 2026.