Brand Executive - Sumathi Group

Role Summary

Sumathi Holdings is a well-known conglomerate in Sri Lanka with an extensive portfolio of diversified businesses. Our subsidiaries are professionally managed, high-performing, socially responsible, and deliver superior value to the markets they serve.

Key Responsibilities

• Assist in developing and executing brand strategies aligned with business goals.
• Ensure consistent brand voice and identity across all touchpoints.
• Coordinate with internal teams and agencies for campaigns, events, and creative development.
• Conduct competitor and market research to identify positioning opportunities.
• Monitor brand performance and present monthly reports with insights.
• Create, curate, and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Plan monthly content calendars and optimize based on analytics.
• Support & execute digital campaigns (Meta, Google Ads), brand activations, and PR events.

Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in brand management, marketing, or social media.
• Strong grasp of Sri Lankan consumer culture and digital media trends.
• Proficiency in Canva, Adobe tools, Meta Business Suite, and digital metrics.
• Excellent communication skills in English; Sinhala/Tamil is a plus.
• A proactive, organized, and creative mindset with attention to detail.

Salary/Benefits

• A dynamic working environment across diverse brands.
• Opportunities for growth and creativity in a fast-paced setting.
• A supportive team culture that encourages innovation.
• An attractive remuneration package with fringe benefits awaits the right candidate.