Brand Specialist
Role Summary
Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams, is seeking a Brand Executive to assist in planning and implementing marketing strategies to ensure company targets and market demands are met.
Key Responsibilities
- Assist in new product development from brief to implementation and drive business objectives for existing products.
- Coordinate with social and digital media agencies to implement media plans and content strategies aligned with brand objectives.
- Develop brand communication plans and manage the process from agency briefing to post-launch evaluation.
- Execute channel marketing programs to improve product availability, visibility, and merchandising.
- Conduct monthly market research to re-align brand strategies with changing consumer needs.
Requirements/Qualifications
- Degree in Management and/or Marketing or equivalent.
- 1-2 years of experience in FMCG marketing, brand management, or consumer research.
- Proven knowledge or coursework in digital/social media marketing is an added advantage.
- Sound business understanding of sales, distribution processes, and consumer behavior.
- Knowledge of evaluating consumer and market research.
- Strong skills in creativity, analytics, innovation, communication, adaptability, negotiation, decision-making, problem-solving, organization, attention to detail, and customer focus.
Salary/Benefits
Remuneration will be in accordance with the JKH Compensation and Benefits Policy.
Location
Manager - Human Resources, Ceylon Cold Stores PLC, 20th Floor, The Offices at Cinnamon Life, No.05, Justice Akbar Mawatha, Colombo 02.