Channel Manager - Modern Trade

Modern Trade - Channel Manager

Company: Diana Biscuits (Pvt) Ltd/Diana Chocolates (Pvt) Ltd

Location: Matale

About the Company

Diana is one of Sri Lanka's long-established FMCG manufacturers, with a proud legacy spanning over four decades in the food industry. The Group produces a diverse portfolio of biscuits, chocolates, wafers, and snack products that are trusted by consumers across the island and in international markets.

Key Responsibilities

• Develop and execute comprehensive sales strategies to achieve targets and drive business growth within the modern trade channel.
• Lead and mentor a high performing team, fostering a culture of collaboration, accountability, and continuous improvement.
• Build and maintain strong relationships with key modern trade accounts, negotiating terms and conditions to optimize mutual business outcomes.
• Analyze market trends, competitor activities, and consumer behavior to identify opportunities and threats and formulate appropriate action plans.
• Monitor and analyze sales performance, generate reports, and present insights to senior Management regularly.
• Stay updated on industry trends, market dynamics, and regulatory changes to ensure the company remains competitive and compliant.
• Drive the implementation of sales training programs to enhance the capabilities and skills of the sales team.

Personal Profile

• Bachelor's Degree in Marketing Management/ Business Management/ Fully Qualified with in SLIM or CIM qualification will be preferred
• Proven track record of success in a leadership role within the FMCG industry, particularly in modern Trade.
• Strong understanding of modern trade dynamics, market trends, and customer preferences.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team
• Strategic thinker with a data- driven approach to decision- making.
• Analytical mindset with the capacity to interpret and utilize data for business insights.

Please forward your updated CV along with the contact details of two non-related referees to: careers@diana.lk. Please indicate the position applied for in the subject line.