Sales Manager Channel Advertising - SME and Retail DTV

Company: Dialog Axiata PLC

Role Summary

Drive revenue growth by acquiring, onboarding, and scaling SME and retail advertisers. Focus on new client acquisition, rapid conversion of prospects, and expanding the SME advertising base. Build a strong sales pipeline, close deals quickly, and convert first-time advertisers into repeat customers to grow sustainable SME advertising revenue.

Key Responsibilities

• Aggressively prospect, pitch, and close new SME and retail advertisers to meet or exceed monthly sales targets.
• Identify and pursue high-potential SME clusters, categories, and local business segments.
• Drive first-time advertiser onboarding through direct sales, outbound calling, walk-ins, and retail referrals.
• Maintain a strong deal pipeline with clear visibility on leads, conversion stages, and closures.
• Consistently achieve new advertiser acquisition targets and revenue run-rate goals.
• Own the end-to-end sales cycle from lead generation to deal closure and campaign activation.
• Present simple, compelling advertising solutions tailored to SME budgets and business objectives.
• Negotiate pricing, packages, and campaign structures within approved commercial guidelines.
• Close deals efficiently while maintaining margin discipline and compliance with pricing policies.
• Minimize sales cycle time through disciplined follow-ups and decisive execution.
• Assist in developing new sales channels, including digital, and support partner onboarding.
• Ensure fast and seamless onboarding of new advertisers from agreement to campaign go-live.
• Coordinate internally to ensure timely scheduling, approvals, and execution of advertising campaigns.
• Take full ownership of early-stage client experience to reduce drop-offs post-sale.
• Resolve onboarding issues quickly to protect revenue realization and customer confidence.

Requirements/Qualifications

• Degree in Marketing.
• MBA will be an added advantage.
• 5+ years’ experience in a similar capacity.
• Excellent communication and analytical skills.
• Negotiation & problem-solving skills.