Commercial Intelligence Business Analyst

Role Summary

The Business Analyst - Commercial Intelligence will play a dual role in supporting business performance analysis while coordinating the Company's growing B2C commercial and marketing activities. The position will work closely with internal manufacturing, sales, finance and operational teams, while also coordinating with outsourced marketing and advertising partners to support the development and growth of the Company's B2C business.

Role Allocation

• 70% Business Analysis / Commercial Intelligence
• 15% Marketing Coordination & B2C Development
• 15% Customer/Commercial Coordination - Local and International

Main Duty Categories

• Business Analysis & Management Reporting
• Commercial & Market Analysis
• Marketing Coordination
• B2C Business Development & Customer Enquiries
• Cross-functional Coordination with Manufacturing
• Performance Monitoring & Continuous Improvement
• Operate E-commerce platforms

Prerequisites

• Bachelor's Degree in Business Management, Business Analytics, Finance, Economics, or a related discipline.
• Strong proficiency in Microsoft Excel. Exposure to Power BI, data visualization, dashboard development or other business intelligence tools will be an added advantage.
• 3-5 years of relevant professional experience in Business Analysis, Commercial Analysis or a related role.
• Experience in a manufacturing, automotive, industrial, FMCG or other commercially driven environment will be an added advantage.
• Excellent written and verbal communication skills in English.
• Strong follow-up and coordination skills.