Digital Commerce and Marketing Specialist
E-Marketing & E-Commerce Executive
Role Summary
Join our dynamic team at Karusan Travels, a leading Destination Management Company (DMC) specializing in Sri Lanka & Maldives.
Key Responsibilities
- Manage and optimize the company website and online booking platforms.
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other digital channels.
- Manage social media platforms and create engaging content.
- Improve website SEO and monitor online performance.
- Handle email marketing campaigns and customer engagement.
- Coordinate with hotel partners and suppliers to update online content and promotions.
- Analyze campaign performance using digital analytics and provide regular reports.
- Identify new online sales opportunities and e-commerce strategies to increase bookings and revenue.
Requirements
- Bachelor's Degree or Diploma in Marketing, Digital Marketing, E-Commerce, Business, or a related field.
- Minimum 2 years of experience in digital marketing or e-commerce (travel industry experience is an advantage).
- Knowledge of Google Ads, Meta Ads Manager, SEO, SEM, Google Analytics, and email marketing tools.
- Experience with website content management systems (WordPress or similar).
- Strong communication and copywriting skills in English.
- Creative mindset with excellent analytical and problem-solving abilities.
- Ability to work independently and as part of a dynamic team.
Salary/Benefits
- Attractive salary package
- Career growth opportunities
- Friendly & professional work environment
- Opportunity to work with an internationally recognized travel company
Location
No 124, Kandy Road, Mahara Kadwatha