Performance Marketing Manager at GoByond

Department: Marketing

Reports to: Managing Director

Role Summary

The Performance Marketing Manager will be responsible for planning, executing, managing, and optimizing digital marketing campaigns to drive measurable business results across both inbound and outbound travel markets. The role focuses on customer acquisition, lead generation, conversion optimization, and maximizing return on marketing investment through data-driven strategies in collaboration with Sales, Business Development, and Operations teams.

Key Responsibilities

• Plan, develop, and execute performance marketing strategies for inbound and outbound travel businesses.
• Manage and optimize digital advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Develop and implement lead generation and customer acquisition campaigns across multiple markets.
• Monitor campaign performance, conversions, cost per lead, ROI, and ROAS.
• Analyze campaign data to identify opportunities for performance and conversion rate improvements.
• Manage digital marketing budgets and ensure efficient utilization of spend.
• Conduct audience, market, and competitor research.
• Develop and manage retargeting and remarketing campaigns.
• Coordinate with internal teams and external agencies to execute campaigns.
• Implement A/B testing for ad creatives, landing pages, and strategies.
• Prepare regular performance reports and provide actionable insights.
• Monitor industry trends and support the promotion of travel products across international markets.
• Ensure alignment with company objectives, brand guidelines, and performance targets.

Requirements/Qualifications

• Education: Bachelor's degree or professional qualification in Marketing, Digital Marketing, Business Management, or a related field.
• Experience: Minimum 3–5 years of experience in Performance Marketing or Digital Marketing.
• Proven experience managing campaigns across multiple digital platforms.
• Experience in the travel, tourism, hospitality, or e-commerce industry is highly advantageous.
• Technical Skills: Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and MS Office.
• Strong understanding of ROI, ROAS, CPL, CPA, and conversion metrics.
• Strong analytical, data interpretation, planning, and organizational skills.
• Excellent communication and interpersonal skills with a data-driven, results-oriented mindset.

Send Your CV To: hello@gobyond.co