Digital Marketing Specialist
Executive - Digital Marketing (AUS Calendar - SL Shift)
Company
H Connect International (A Hirdaramani Group Venture)
Role Summary
H Connect International is a leading global Business Process Management (BPM) and outsourcing company. We provide professionals with opportunities to work in diverse, international environments and develop future-ready skills within an inclusive and collaborative culture.
Key Responsibilities
- Develop, implement, and monitor digital marketing strategies across Meta Ads and other key digital channels.
- Create high-quality visuals and marketing collateral aligned with brand guidelines.
- Assist in content creation and scheduling for social media platforms.
- Optimise website and content for SEO to improve visibility and organic reach.
- Collaborate with the team to plan and execute paid campaigns on Meta Ads.
- Support email marketing or lead nurturing campaigns.
- Analyse campaign performance metrics and provide actionable insights.
- Stay updated with current digital trends, tools, and best practices.
Requirements
- Bachelor's Degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related discipline.
- Minimum of 2–3 years of experience in digital marketing, social media management, graphic design, or a similar role (agency experience is an added advantage).
- Proficiency in creating engaging social media content and designing marketing creatives using Canva or similar design tools.
- Excellent communication skills with conversational proficiency in English, both written and verbal.
- Hands-on experience managing Meta Ads, including audience targeting, campaign optimisation, and performance reporting.
- Good understanding of SEO best practices and on-page optimisation techniques.
- Familiarity with WordPress, Mailchimp, CRM platforms, or similar marketing tools is an added advantage.
- Strong knowledge of major digital marketing channels and social media platforms.
- Creative mindset with a keen eye for detail in both visual design and written communication.
- Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.