Digital Marketing Executive

Role Summary

Join Vini Consumer Care Lanka (Pvt) Ltd and be a key part of our mission to build strong brands and create consumer pull that drives real growth in the offline market.

Key Responsibilities

• Develop and execute brand-wise digital content calendars for FOGG, REAL MAN, and OSSUM.
• Manage social media platforms and online communities.
• Plan and execute geo-targeted digital campaigns linked to priority retail markets.
• Create and manage short-form video, influencer, and creator content.
• Track campaign performance, consumer engagement, and brand growth metrics.
• Work closely with Sales & Trade Marketing to connect digital activities with retail visibility and offtake.
• Monitor competitors, social trends, and emerging consumer behavior.
• Prepare monthly reports and dashboards linking digital activity with business outcomes.

Requirements

• 2–4 years of hands-on digital marketing experience.
• Strong understanding of social media, short-form video, paid media, and influencer/creator marketing.
• Experience in FMCG, beauty, personal care, fashion, or lifestyle brands is preferred.
• Ability to analyze data and derive actionable insights.
• Strong agency coordination and project management skills.
• Creative, analytical, and commercially curious mindset.
• Comfortable working closely with Sales and Trade Marketing teams.

Location

Depanama, Pannipitiya

Salary and Benefits

• Salary: Negotiable (based on qualifications and experience).
• Working Hours: Monday to Friday, 8.30 AM – 5.30 PM.
• Why Join Us: Work with leading FMCG brands, friendly & collaborative environment, opportunity to make a real business impact, and attractive remuneration package.