Digital Marketing Specialist

Role Summary

BETSS, powered by Sporting Star, is seeking a results-oriented Digital Marketing Executive to support the growth of BETSS and BatSS.com through performance marketing, social media management, AI-powered content creation, and campaign coordination.

Key Responsibilities

• Manage content scheduling, publishing, and community engagement across Instagram, Facebook, TikTok, and Telegram.
• Draft captions, campaign copy, and community responses in English and Sinhala.
• Monitor and report on social media performance metrics.
• Support campaign activations, sports events, and sponsorships with on-brand social content.
• Execute and monitor paid social campaigns across Meta, Google, and TikTok.
• Track campaign performance using UTM parameters and attribution frameworks (CPA, CTR, Cost Per Registration, and FTDs).
• Create brand-aligned visual and short-form video content using AI tools.

Requirements

• 1–3 years of experience in a digital marketing, social media, or content role.
• Proficiency with AI content generation tools (e.g., Google Veo, Seedance 2.0, Midjourney, Runway, Adobe Firefly, Kling).
• Hands-on experience managing social media platforms.
• Working knowledge of Meta Ads Manager or equivalent paid social platforms.
• Familiarity with UTM tracking, basic attribution, and campaign reporting.
• Strong Sinhala and English copywriting ability.
• Experience in iGaming, sports, entertainment marketing, Sri Lankan digital media, Telegram community management, or video editing is an added advantage.

Salary/Benefits

• Opportunity to lead and grow a key revenue-driving vertical.
• Competitive remuneration package with