Director of Sales and Marketing

Role Summary

Poru Flore is seeking an accomplished and results-driven Head of Sales & Marketing to lead commercial strategy, strengthen market presence, and drive sustainable business growth across all channels. This is a leadership opportunity for an experienced professional with a passion for sales, strategic marketing, customer excellence, and business development.

Key Responsibilities

• Develop and execute sales and marketing strategy in line with business objectives.
• Drive revenue growth across retail, corporate, weddings, events, and strategic partnerships.
• Identify new business opportunities and cultivate long-term relationships with corporate and key accounts.
• Oversee marketing campaigns across digital and traditional platforms to enhance brand awareness.
• Monitor sales performance, market trends, and competitor activity to inform strategic decision-making.
• Oversee client enquiries and ensure a seamless customer experience from enquiry to order fulfilment.
• Provide strategic oversight of all retail sales channels, including physical outlets and online platforms.
• Prepare regular sales, marketing, and performance reports for Management.

Requirements

• Prior experience in a senior Sales & Marketing leadership role is essential.
• Proven experience in developing and implementing successful sales and marketing strategies.
• Experience within the floral industry is a distinct advantage; experience in luxury retail, hospitality, events, lifestyle, or premium gifting will be favourably considered.
• Demonstrated success in business development, client relationship management, and achieving ambitious sales targets.
• Strong commercial acumen with excellent negotiation and stakeholder management skills.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Microsoft Office applications and CRM systems.
• A proactive, innovative, and results-oriented professional with a passion for excellence and continuous improvement.

Salary/Benefits

• An opportunity to lead the commercial growth of one of Sri Lanka’s emerging premium floral brands.
• A dynamic, collaborative, and creative working environment.
• A competitive remuneration package commensurate with qualifications and experience.
• The opportunity to make a meaningful impact and shape the future growth of the business.