Kanthoruwa

Executive - Cardholder Value Propositions

DFCC Bank

Salary
Not disclosed
Job type
Full-time
Work type
On-site
Experience
Executive

Posted Sep 30, 2026

Executive - Cardholder Value Propositions

Company: DFCC Bank

Department: Card Centre

You should ideally:

  • possess a partial qualification, degree, or diploma in a relevant field of study
  • possess a professional qualification related to Banking, Marketing, or a relevant field
  • have a minimum of 07 years of experience in Banking or a Financial Institution with exposure to merchant partnerships
  • possess sound knowledge of credit card portfolio management, product development, campaign management, and revenue analysis
  • have strong business acumen, strategic thinking, and stakeholder management skills
  • possess excellent leadership, communication, analytical, decision-making, and relationship management skills

You will be mainly responsible for:

  • developing portfolio growth strategies to drive acquisition, activation, spend, and profitability
  • building and managing strategic partnerships to enhance customer value and business growth
  • leading customer engagement, loyalty, and portfolio activation initiatives to increase usage and retention
  • driving portfolio positioning, value propositions, and market competitiveness through customer-centric strategies