Junior Executive - Digital Marketing (SEO)
MedFuture Group
- Salary
- Not disclosed
- Job type
- Full-time
- Work type
- On-site
- Experience
- Executive
Colombo 3·Posted Sep 7, 2026
Executive | Junior Executive - Digital Marketing (SEO)
Company: MedFuture Group
About the Role
We are seeking a motivated and detail-oriented Executive / Junior Executive - Digital Marketing with strong hands-on expertise in both Onsite (Page & Technical) SEO and Offsite (Off-Page) SEO. You will support the planning and execution of our SEO strategy, with a particular focus on backlink acquisition, link-building campaigns, and organic ranking improvement. A working knowledge of social media marketing is required, and experience in paid digital advertising is considered a strong advantage.
Key Responsibilities
Onsite SEO (On-Page & Technical)
- Keyword research & mapping using tools like Google Keyword Planner, SEMrush or Ahrefs.
- On-page optimization (meta tags, meta descriptions, header tags, URL structure).
- Internal linking & site architecture.
- SEO audits & actionable recommendations.
- Technical SEO (crawl errors, XML sitemap, robots.txt, canonical redirects).
- Schema markup (FAQ, Article, Organization, LocalBusiness).
- Core Web Vitals & mobile usability (Search Console).
- Cross-team collaboration with content & web teams.
- Maintain SEO task trackers, timelines and progress logs.
Offsite SEO (Backlink Strategy & Link Building)
- Execute backlink strategy aligned with growth goals.
- Competitor analysis (Ahrefs, SEMrush, Moz).
- Link prospecting & outreach campaigns.
- Manage contact database (niche, DA, relationship status).
- Guest posting & link insertion negotiations.
- Backlink auditing (anchor text, compliance).
- Disavow requests.
- Brand signal building (Quora, Reddit, communities).
- Monitor referral traffic & link performance metrics.
Social Media Marketing
- Manage Facebook, Instagram & LinkedIn.
- Plan, create & schedule organic content.
- Write compelling copy, captions & hashtags.
- Monitor performance & suggest improvements.
- Support SEO signal building (brand mentions, shares).
- Coordinate with designers for visual assets.
- Track KPIs (reach, engagement follower growth, link clicks).
Reporting & Analytics
- Monitor SEO KPIs (traffic, rankings, domain authority, backlinks, conversions).
- Use GA4 & Google Search Console for insights.
- Prepare weekly & monthly reports for management.
- Stay updated on Google algorithm changes & community impacts.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Mass Communication, Business or a related discipline.
- 1-3 years general marketing / SEO experience (Executive); Fresh graduates with practical SEO knowledge (Junior Executive).
- Strong on-page & off-page SEO knowledge.
- Proficiency in SEO tools (GSC, GA4, Ahrefs, SEMrush, Moz, Screaming Frog).
- Link building, blogger outreach & guest posting experience.
- Social media platform knowledge (Meta Business Suite, Buffer, etc.).
- Strong written communication & analytical ability.