Brand Manager | Liability Products

Company: Jobfactory

Be part of a purpose-driven team shaping financial solutions that empower communities.

Role Summary

We are a leading financial services provider in Colombo, Sri Lanka, offering a wide range of innovative and customer-focused financial solutions. We are committed to responsible growth, strong ethics, and creating value for our customers and communities.

Key Responsibilities

• Develop and execute brand marketing strategies to promote liability products (Savings, Deposits, etc.)
• Plan and implement integrated marketing campaigns across digital and traditional channels
• Collaborate with internal teams to ensure consistent brand messaging
• Manage media relations and coordinate PR activities to enhance brand visibility
• Analyze market trends, customer insights, and campaign performance
• Support product launches, promotions, and customer engagement initiatives
• Work closely with sales teams to align marketing strategies with business targets
• Monitor and evaluate campaign performance and optimize strategies based on insights

Requirements/Qualifications

• Degree in Marketing, Business Administration, Communications, or a related field
• 3–5 years of experience in brand management / marketing (Banking and Finance preferred)
• Strong knowledge of liability products (savings, deposits) will be an added advantage
• Excellent communication, analytical, and stakeholder management skills
• Experience in campaign management and digital marketing

Location

Colombo, Sri Lanka

Benefits

• Purpose-Driven Culture: Work in an environment that empowers communities and creates meaningful impact.
• Growth & Learning: Opportunities to grow, learn, and shape your future.

Application Instructions

Send your CV to hello@hrtechz.com. Please submit your CV with the names and contact details of two non-related referees within 10 days of this advertisement.