Manager of Brand
Company: Jobfactory
Brand Manager
We are looking for an experienced Brand Manager to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
Location
Sapugakanda
Key Responsibilities
- Build marketing programs to support specific marketing objectives across different channels and segments.
- Market through various channels and segment databases working with large data sets.
- Develop business cases for marketing programs and recommend effective marketing tactics.
- Evaluate the impact of marketing programs, including lead flow, LTV, and retention.
- Conduct and manage marketing research to generate consumer insights.
- Partner with creative teams, internal stakeholders, and external agencies.
- Lead end-to-end execution of marketing programs, driving collaboration and leveraging the right processes.
- Stay updated with customer trends and predict future trends through market research.
- Develop and manage marketing campaigns across print, broadcast, and online platforms.
- Analyze campaign performance and create insightful reports.
- Supervise advertising, product design, and marketing activities to ensure brand consistency.
- Manage budgets, lead teams, and organize events such as product launches and exhibitions.
- Collaborate with clients and cross-functional teams including marketing assistants, managers, and CMOs.
The Ideal Candidate Should Possess
- 5 years' proven experience as a Brand Manager
- Experience building complex marketing programs and reporting results
- Exposure to digital and direct response marketing
- Creative writer with an eye for great emails and landing pages
- Strong project management skills
- Strong problem-solving ability with metric-driven thinking
- Ability to travel as necessary
- Strong analytical, organizational & creative thinking skills
- Excellent communication, interpersonal, and customer service skills