Manager of Brand

Brand Manager

Company: Jobfactory

Role Summary

We are looking for an experienced Brand Manager to develop and manage marketing programs in specific channels, support objectives, lead acquisition, foster customer retention, execute business development, and support brand advancement.

Key Responsibilities

• Build marketing programs to support specific marketing objectives across different channels and segments.
• Market through various channels and segment databases working with large data sets.
• Develop business cases for marketing programs, including flow, LTV, and retention.
• Conduct and manage marketing research to generate consumer insights.
• Partner with creative teams, internal stakeholders, and external agencies.
• Lead end-to-end execution of marketing programs, driving collaboration and leveraging the right tools.
• Stay updated with consumer trends and predict future trends through market research.
• Develop and manage campaigns across various channels and segments.
• Analyze campaign performance and create insightful reports.
• Supervise creative, product design, and marketing activities to ensure consistency.
• Manage budgets, lead teams, and organize events to produce brand awareness.
• Collaborate with clients and cross-functional teams including marketing assistants, managers, and CMOs.

Requirements/Qualifications

• 5+ years' experience as a Brand Manager.
• Experience building complex marketing reporting results.
• Exposure to digital and direct response marketing.
• Creative writing with an eye for great email and landing pages.
• Strong project management skills.
• Strong problem-solving ability with meticulous thinking.
• Ability to travel as necessary.
• Strong analytical, organizational & creative thinking skills.