Manager of Brand

JOB SUMMARY

The Brand Manager is responsible for developing and protecting IIT's brand identity, ensuring consistency across all touchpoints, and strengthening the brand's position in the higher education sector. This role involves strategic brand planning, overseeing brand communications, and driving initiatives that build brand equity, awareness, and preference among key stakeholders.

DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive brand strategies to strengthen IIT's brand equity, reputation, and market positioning.
• Own and evolve the institution's brand identity, including brand architecture, values, messaging, and visual identity.
• Ensure consistency and alignment of the brand across all channels and touchpoints, both internal and external.
• Oversee brand communications, including advertising, digital content, social media, website, and public relations, ensuring a unified and compelling brand narrative.
• Conduct market and competitor analysis to identify brand opportunities, trends, and insights that inform strategic decisions.
• Collaborate with marketing, admissions, academic, and administrative teams to ensure brand alignment and support institutional goals.
• Lead initiatives to enhance brand awareness, consideration, and preference among prospective students, parents, alumni, and other stakeholders.
• Manage relationships with external agencies, media partners, and vendors to deliver high-quality brand experiences.
• Monitor brand performance through metrics and analytics, and use insights to refine brand strategies and improve impact.
• Protect and enhance brand reputation by ensuring brand guidelines and standards are followed across all communications.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree or professional qualification in Marketing, Business Administration, Communications, or a related field.
• Proven experience (5+ years) in brand management, preferably in the education, services, or corporate sector.
• Strong understanding of brand strategy, positioning, storytelling, and consumer behavior.
• Excellent written and verbal communication skills with a creative and strategic mindset.
• Experience in leading brand campaigns across digital and traditional media.
• Proficiency in brand management tools, digital platforms, and analytics.
• Strong interpersonal and stakeholder management skills.

Email your resume to hr@iit.ac.lk (Mention the position in the subject line)