Market Research & Brand Strategy Executive
Market Research & Brand Strategy Executive
Apparel Brand
Club Tex Mark (Pvt) Ltd is seeking a highly motivated and experienced Market Research & Brand Strategy Executive to conduct a comprehensive market opportunity and feasibility analysis for the launch of our new apparel brand.
Key Responsibilities
- Conduct comprehensive apparel and fashion market research
- Analyse consumer behaviour, fashion trends, and market opportunities
- Perform competitor analysis covering products, pricing, positioning, and sales channels
- Identify target customer segments and market gaps
- Recommend product categories and pricing strategies
- Develop brand positioning and Unique Selling Proposition (USP)
- Evaluate retail, wholesale, online, and e-commerce opportunities
- Prepare a practical Go-to-Market Strategy and 12-month launch roadmap
- Identify key commercial risks, challenges, and opportunities
Required Experience
- Proven experience in apparel, fashion, retail, or consumer brand market research
- Strong background in brand strategy and market positioning
- Experience conducting competitor and consumer research
- Good understanding of fashion retail and e-commerce markets
- Ability to translate market research into practical commercial recommendations
- Experience in international markets will be an added advantage
- Excellent analytical and professional report-writing skills
Expected Deliverables
- Market Opportunity Analysis
- Apparel Market and Consumer Trend Analysis
- Competitor Benchmarking Report
- Target Customer Segmentation
- Market Gap Analysis
- Product Category Recommendations
- Pricing and Positioning Strategy
- Brand USP Recommendations
- Sales Channel Strategy
- Go-to-Market Strategy
- Key Risks and Opportunities
- 12-Month Brand Launch and Development Roadmap
How to Apply
Interested candidates, please send your proposal to ctm@clubtexmark.com with the position in the subject line: Market Research & Brand Strategy Executive Apparel Brand