Marketing Deputy Manager

Role Summary

The Assistant Manager – Marketing is responsible for developing and executing the marketing strategy for Brandix Corporate Campus (BCC), driving the growth and positioning of the BCC brand, and driving end-to-end lead generation, student recruitment, and conversion initiatives to achieve enrollment targets across full-time and part-time diploma programmes.

Key Responsibilities

• Develop and execute the annual marketing strategy, intake campaigns, and digital lead generation initiatives to achieve enrollment targets.
• Act as the primary custodian of the BCC brand, ensuring consistency in messaging, visual identity, and tone across all marketing channels, campaigns, and agency outputs.
• Lead recruitment and partnership initiatives, including Open Days, school engagement, webinars, and corporate collaborations to build sustainable student pipelines.
• Monitor marketing performance, conduct market and competitor analysis, and manage budgets and external agencies to optimize campaign effectiveness.

Requirements/Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 4–6 years of marketing experience, preferably in the education, services, or digital marketing sector.
• Proven experience in managing integrated marketing campaigns, digital lead generation, and external agencies.
• Strong strategic and execution capabilities, with experience in event-based or recruitment-focused marketing being an added advantage.

Location

Ratmalana