Sales & MarketingFull-timeOn-siteExecutive

Marketing Executive

Digital Marketing·Biyagama·Posted Aug 13, 2026

Company: Tikiri Toys

Role: Marketing Executive

Type: Full-Time

Location: Biyagama, Sri Lanka

Role Purpose

Help grow a globally loved Sri Lankan toy brand through creative campaigns, eCommerce, partnerships, storytelling and data.

Key Responsibilities

Strategy & brand: Assist with marketing tasks and maintain consistent brand messaging across social media, website, email, PR partnerships.
Campaign execution: Support product launches, seasonal promotions and influencer collaborations; coordinate briefs, assets, schedules, approvals and campaign results.
Market insights: Research competitors, trends, consumer behaviour and identify gaps to improve campaigns and messaging.
PR & partnerships: Support influencer, ambassador/affiliate and PR/media collaborations that expand reach.
Customer retention: Support retention strategies and work with customer service to develop resources to improve customer experience and engagement.
eCommerce & Shopify: Keep product listings, descriptions, images and campaign information up to date; support minor theme edits, SEO, conversion and customer experience improvements.
Analytics: Track awareness, engagement, traffic, conversion and campaign results using Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics and relevant tools.
Coordination: Manage assigned work and deadlines, follow up with internal teams and external partners, communicate risks early and maintain accurate progress documentation.

What We're Looking For

1+ year of experience in marketing, digital strategy or eCommerce (toy, baby, consumer-goods or lifestyle experience is preferred).
Basic understanding of brand positioning, competitor analysis, market research, consumer behaviour and campaign strategy.
Exposure to influencer marketing, PR, partnerships or ambassador/affiliate campaigns is an advantage.
Working familiarity with Shopify, email marketing, social media, content creation, SEO and website performance tracking.
Willingness and ability to manage Shopify product updates, content accuracy, minor theme edits and SEO best practices.
Familiarity with Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics or similar reporting tools is an advantage.
Strong organization and coordination skills, with the ability to support multiple campaigns and deadlines accurately.
Good written and spoken English, with the ability to prepare clear briefs, promotional emails, reports and brand-focused copy.
Proactive, accountable and willing to learn, able to communicate delays early, follow through and work collaboratively.
A genuine interest in toys, early childhood development, sustainability and meaningful family connection through play.

How to Apply: Send your CV via email, clearly stating the subject line "Application - Marketing Executive, Tikiri Toys", together with contact details of two non-related references, to reach us within 14 days of this advertisement.

Email: careers@douglas.lk