Kanthoruwa
Sales & MarketingFull-timeOn-siteExecutive

Marketing Manager / Assistant Manager

Digital Marketing·Biyagama·Posted Aug 13, 2026

Manager | Assistant Manager - Marketing

Tikiri Toys | Full-Time | Biyagama, Sri Lanka

Role Summary

Lead the growth of a globally loved Sri Lankan toy brand through strategy, storytelling, eCommerce, partnerships and data.

Key Responsibilities

  • Strategy & positioning: Develop the marketing strategy and maintain consistent brand messaging across all channels and support materials.
  • Campaigns & launches: Lead successful, campaign-driven product launches, seasonal campaigns and influencer collaborations with clear objectives and deadlines.
  • Market insight: Use consumer, market research to identify growth opportunities and improve campaign focus.
  • Content & social: Direct the creative team; ensure brand storytelling, performance and optimize the content.
  • PR & partnerships: Grow reach through PR, ambassador/influencer programs and retailer collaborations.
  • Customer retention: Build retention strategies and work with consumer resources to develop email and SMS campaigns.
  • Analytics: Use Google Analytics, Shopify, Meta Insights, TikTok Analytics and relevant tools to find actionable insights.
  • Leadership: Lead projects from conception to completion; assign, review, clearly align, follow up before deliveries, escalate blockers and report progress.
  • Collaboration: Work with Product Development, Sales, Data Analytics, Finance, Operations, Customer Service and external partners on budgets, pricing, assets and publications.

What We're Looking For

  • 3+ years' experience in marketing, digital strategy or eCommerce; toy, baby, consumer-goods or lifestyle experience is preferred.
  • Strong capability in marketing strategy, brand positioning, competitor analysis, market research, consumer behaviour and campaign planning.
  • Hands-on experience in marketing, PR, partnerships and ambassador campaigns.
  • Working knowledge of Shopify, email marketing, content marketing, SEO, organic growth, B2C and web-performance tracking.
  • Experience in creating product updates, content, accuracy, online trends and SEO best practices.
  • Strong leadership, project management and coordination skills, with the ability to manage multiple campaigns simultaneously.
  • Excellent written and spoken English, with the ability to prepare briefs, presentations and persona profiles.
  • Proactive, accountable and solutions-focused; able to communicate risks and lead work to completion.
  • Genuine interest in toys, early childhood development, sustainability, ethical production and meaningful connection through play.

Email: careers@douglas.lk