Marketing Executive

Role Summary

PACE Institute is a leading Professional & Higher Education Institute committed to building smart and impactful professionals in the field of information technology. We are expanding rapidly and seeking a Marketing Executive to join our growth squad.

Key Responsibilities

• Develop and execute comprehensive marketing campaigns across digital and offline channels.
• Manage social media platforms, content calendars, and engagement strategies.
• Coordinate with partners and stakeholders to drive collaborative promotional initiatives.
• Analyze campaign performance metrics and optimize strategies for maximum ROI.
• Lead brand positioning efforts and ensure consistent messaging across all touchpoints.
• Organize events, webinars, and promotional activities to boost brand visibility.
• Mentor team members and contribute to strategic planning.

Requirements/Qualifications

• Bachelor’s degree in Marketing, Business Management, Digital Marketing, or a related field/equivalent professional qualifications.
• 2-4 years of proven experience in B2B/B2C marketing.
• Strong understanding of digital marketing tools (Social Media Marketing, Google Ads, SEO, Email Marketing, Analytics).
• Experience managing multi-channel campaigns with measurable results.
• Excellent project management and organizational skills.

Preferred Skills & Attributes

• Creative thinker with innovative campaign ideas.
• Keen learner with a passion for education marketing.
• Excellent communicator (written and verbal).
• Data-driven with a strong analytical mindset.
• Team player who thrives in collaborative environments.
• Tech-savvy with knowledge of marketing automation tools.
• Results-oriented with a passion for achieving targets.
• Adaptable and eager to learn in a fast-paced environment.

Location

370, Level 3, High Level Road, Pannipitiya