Marketing Specialist

Role Summary

Innovative Health Solutions (Pvt) Ltd., a subsidiary of the Hayleys Group, is seeking a Marketing Executive to support marketing plans, manage digital and offline content, and contribute to the company's mission of advancing Sri Lanka's MedTech landscape.

Key Responsibilities

• Support marketing plans and campaigns and pitch effectively to B2B clients.
• Create engaging content for digital and offline channels, including social media, websites, and brochures.
• Coordinate with designers, agencies, and vendors to produce marketing materials.
• Assist in managing social media platforms and online communities.
• Support lead generation activities and nurture prospects through CRM tools.
• Organize and support events, promotions, and wellness programs.
• Monitor campaign performance and prepare reports on key metrics.
• Conduct market research and competitor analysis to support strategy.
• Ensure timely updates to the website and other digital platforms.
• Provide general administrative support to the marketing team.

Requirements/Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Professional qualification in Marketing is an added advantage.
• 1–3 years of experience in marketing or a related role. Prior experience in healthcare, wellness, hospitality, or premium consumer brands is an added advantage.
• Strong written and verbal communication skills in English. Proficiency in Sinhala and/or Tamil is an added advantage.
• Creative thinking with strong attention to detail.
• Proficiency in digital marketing and social media platforms. Basic knowledge of design tools (Canva, Adobe Suite) is an advantage.
• Analytical mindset with the ability to interpret data.
• Ability to work collaboratively and meet deadlines.

Salary/Benefits

Pay and benefits for this position will be competitive and the rewards are performance driven.