Regional Sales Executive
Little Lion Associates (Pvt) Ltd
- Salary
- Not disclosed
- Job type
- Full-time
- Work type
- On-site
- Experience
- Executive
Colombo 13·Posted Sep 25, 2026
Area Sales Executive
Little Lion Associates (Pvt) Ltd, a subsidiary of Maliban Group of Companies, is seeking a dynamic, self-motivated and result-oriented individual to fill the following position with immediate effect.
Key Responsibilities
- Achieve weekly and monthly primary and redistribution targets through strategic planning.
- Eliminate month-end loading by monitoring weekly sales and taking prompt corrective action.
- Expand market reach and boost priority SKU availability by acquiring new outlets.
- Partners with distributors optimize inventory turns, prevent overstocking, and ensure high service levels.
- Coach TSOs through joint field visits to improve execution and maintain high outlet productivity.
- Keep market returns to a minimum while driving full compliance with SFA tools and company processes.
Qualifications and Attributes
- Passed G.C.E. (A/L) examination.
- Professional qualification in sales or an academic qualification from a recognized Institute.
- Proven FMCG sales background for 5+ years with a minimum of 2 years as an Area Sales Executive, ideally specializing in food distribution and trade channel management.
- Very good communication skills, pleasing personality. Team player and commitment are essentials.
- Positive work attitude with a result-oriented mindset.
- Age below 40 years.
- Ability to work independently.
What We Offer
- An attractive remuneration package awaits the right candidate.
How to Apply
Email your CV to careers.littlelion@malibangroup.lk with the subject line "Area Sales Executive" within 7 days of this advertisement. Only shortlisted candidates will be contacted.