Regional Sales Manager - Pyramid Wilmar (Pvt) Limited

Role Summary

We are looking for a dynamic, result-driven, and commercially focused Regional Sales Manager to lead and expand our sales operations in a selected region in Sri Lanka. The ideal candidate will possess solid experience in the FMCG industry, excellent knowledge of the regional market, and the capability to manage distributors, dealers, retail networks, and field sales teams effectively.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned region.
• Develop and manage distributors, dealers, wholesalers, retailers, and key accounts.
• Lead, coach, motivate, and monitor Sales Executives, Sales Representatives, and Merchandisers.
• Ensure effective route planning, outlet coverage, market penetration, and product availability.
• Monitor competitor activities, pricing movements, promotions, and market trends.
• Improve collection performance and control outstanding payments within company guidelines.
• Execute trade promotions, product launches, merchandising plans, and sales activation activities.
• Prepare regular sales reports, market feedback, and performance updates for management.
• Ensure compliance with company policies, sales procedures, and ethical business practices.

Requirements/Qualifications

• Experience: Minimum 5 years’ sales experience, preferably in the FMCG industry. Previous experience as a Regional Sales Manager or Area Sales Manager is an added advantage.
• Skills: Strong knowledge of Regional Sales, distributor networks, and retail environment. Proven ability to lead field sales teams and deliver results under pressure. Excellent negotiation, communication, planning, and problem-solving skills.
• Knowledge: Good understanding of sales KPIs, route productivity, collection management, and customer development.
• Language: Must be able to read, write, and speak English and Sinhala effectively.
• Other: Possession of a valid driving license is mandatory. Willingness to work in any part of Sri Lanka is required.

Salary/Benefits

An attractive remuneration package with performance-based incentives will be offered to the right candidate.

How to Apply

Interested candidates are invited to send their CV to careerspwl@pyramidwilmar.com. Please mention "Regional Sales Manager" in the subject line of your email.

Application Closing Date: 16th July 2026