Senior Digital Marketing Executive

Senior Executive - Digital Marketing (AUS Calendar - SL Shift)

Company: H Connect International (Pvt) Ltd

H Connect International (A Hirdaramani Group Venture) is a leading global Business Process Management (BPM) and outsourcing company, delivering a broad range of services across Finance & Accounting, Customer Services, Procurement, Analytics, and Technology solutions to clients worldwide. H Connect International partners with clients across industries, including Fashion & Apparel, Real Estate, Travel & Leisure, Healthcare and Professional Services. H Connect International provides opportunities to work in diverse, international environments and develop future-ready skills within an inclusive and collaborative culture, focused on continuous learning and career growth.

The Job:

• Develop, implement, and monitor digital marketing strategies across Meta Ads and other key digital channels.
• Create high-quality visuals and marketing collateral aligned with brand guidelines.
• Assist in content creation and scheduling for social media platforms, ensuring consistency and engagement.
• Optimise website and content for SEO to improve visibility and organic reach.
• Collaborate with the team to plan and execute paid campaigns on Meta Ads, ensuring effective targeting and ROI.
• Support email marketing or lead nurturing campaigns.
• Analyse campaign performance metrics and provide actionable insights for improvement.
• Stay updated with current digital trends, tools, and best practices to enhance campaign effectiveness.

Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related discipline.
• Minimum of 4 - 5 years of experience in digital marketing, social media management, graphic design, or a similar role (agency experience will be an added advantage).
• Proficiency in creating engaging social media content and designing marketing creatives using Canva or similar tools.
• Excellent communication skills with conversational proficiency in English, both written and verbal.
• Hands-on experience managing Meta Ads, including audience targeting, campaign optimisation, and reporting.
• Good understanding of SEO best practices and on-page optimisation techniques.
• Familiarity with WordPress, Mailchimp, CRM platforms, or similar marketing tools will be an advantage.
• Strong knowledge of major digital marketing channels and social media platforms, including current trends and best practices.
• Creative mindset with a keen eye for detail in both visual design and written communication.
• Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.